Media Release - Treadway Adds Ascenso To Off Highway Tyre Range

Released for immediate publication on 8th August 2021

Fast-growing Whangarei-based Treadway Ltd has been appointed New Zealand distributor and marketer of Ascenso, a world leader in OHT (Off Highway Tyres).

Family-owned and operated Treadway has been servicing engineers, manufacturers, tyre shops, farmers and forestry businesses for more than 40 years. In addition to tyres, the company is a major distributor of trailer components, wheels, rims and braking systems.

On-point off-road

The Ascenso range has built its reputation on tough, durable tyres supplying three key industry segments: 
  • Agriculture & Forestry
  • Industry & Construction 
  • Earthmoving
Of particular relevance to the New Zealand market are Ascenso’s tractor, flotation and implement tyres, as well as its loader, telehandler, skid steer, excavator and compactor tyres.

Global drive

Owned by the renowned Mahansaria family, Ascenso tyres are manufactured in a US$100m state-of-the-art complex in Gujarat, India. The family honed their expertise by helping to grow two of the world’s leading OHT brands, BKT and ATG.

During its global development drive, Mahansaria Tyres (MTPL) received funding from the World Bank and German financier DEG. MTPL is committed to minimising its carbon footprint through green initiatives.

Ascenso tyres are marketed and distributed in Central and Eastern Europe by MTPL-owned EATD, and in the United States by Tire International, also majority-owned by the Indian company.

Brand features

Ascenso’s brand features include greater traction, longer tyre life, higher load capacity and improved driving experience.

“The Off Highway Tyre market is extremely competitive,” says Treadway GM Jordon Bill, “so we will only market those brands that offer exceptional value for our customers.

“As we all know, New Zealand’s terrain and weather conditions can be challenging, so only the best brands will go the distance. We are partnering with Ascenso because it ticks all the boxes and the quality is impressive.

“Adding the Ascenso range to Treadway’s catalogue gives our agricultural, forestry and industrial customers more choice, as well as an additional channel to ease current supply issues.”

​​​​​​​Released for immediate publication on 8th August 2021